Speed is a Good Thing ™ when it comes to your site loading. Generally speaking, if people can’t start interacting with your site quickly, meaning within a few seconds of when they first get there, your engagement numbers are going to plummet. The folks over at Google are keenly aware of this and have therefore introduced a new protocol called SPDY which is designed to make the initial load time of modern web pages faster. It’s already in use at places such as GMail and Twitter, so this is not just a theoretical endeavor. My friends over at Automattic sponsored an initial implementation of SPDY for the Nginx web server, and I’ll explain how to use this cool new tech on your own sites.